User Login   |   New User Registration   |   Rigel Care
  My Account   |  My Favourite
> Events & News
> 2017 Singapore Good Design Mark
> Official Grand Opening of Rigel Innovation Centre
> SIA-RIGEL Bathroom Design Awards Ceremony 2015
> CALL FOR ENTRIES - SIA Bathroom Design Awards 2015
> SIA-RIGEL BATHROOM DESIGN AWARD - A Jubilation of Innovation and Excellence
> NEW Office in Jakarta, Indonesia
> INDOBUILDTECH Expo Jakarta 2014
> CALL FOR ENTRIES - SIA-Rigel Bathroom Design Awards
> Missed Our TV Commercial? Catch it here!
> Enterprise 50 Award underlines Rigel's industry leading position
> Rigel was invited to be featured in the TV programme Branded for Success - the Rigel Story on Channel NewAsia
> Rigel to be featured on Channel 8 programme
> Rigel-Branded for Success
> Rigel gets into Residential Bathrooms
> Nurturing the New Generation of Innovators
> Accolades
> Rigel's recent completed Prestigious Projects
> Rigel is a hit with local TV audience!
> Rigel's Brand New Website
> Rigel TV commercial to air on October 2013
> SIA-Rigel Bathroom Design Awards
> Rigel's MD participates in SPBA panel discussion
> New at the Rigel Showroom
> A sparkling 21st!
> Corporate Social Responsibility (CSR)
> Frequently Asked Questions (FAQ)
> Knowledge Base
> Remote Control Calculator
> Green Mark Point Calculator
> Catalogue Downloads
> Terms & Privacy Policy
Home > Rigel Care > Events & News > Rigel's MD participates in SPBA panel discussion
Rigel's MD participates in SPBA panel discussion

Rigel’s success in establishing an individual, recognisable brand identity as a bathroom solutions innovator has been the result of constant, concerted effort. In 2013, this success was marked with Rigel giving back to the industry at two key events, the SPBA Branding Seminar 2013 and the SIA-Rigel Bathroom Design Awards 2013.

At the SPBA Branding Seminar on 12 April 2013, Rigel MD Mr Ng Eng Seng participated in the panel discussion titled “Challenges and Successes in Branding”. Mr Ng shared how winning the SPBA Brand Award for three consecutive years had helped Rigel examine and refine its brand strategy, and emphasise its commitment to the regional market. He offered pointers for companies keen on differentiating themselves, citing the example of Rigel’s 2008 re-branding exercise to address the needs of modern consumers.