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Home > Rigel Care > Events & News > Rigel's MD participates in SPBA panel discussion
 
EVENTS & NEWS
 
Rigel's MD participates in SPBA panel discussion
 

Rigel’s success in establishing an individual, recognisable brand identity as a bathroom solutions innovator has been the result of constant, concerted effort. In 2013, this success was marked with Rigel giving back to the industry at two key events, the SPBA Branding Seminar 2013 and the SIA-Rigel Bathroom Design Awards 2013.

At the SPBA Branding Seminar on 12 April 2013, Rigel MD Mr Ng Eng Seng participated in the panel discussion titled “Challenges and Successes in Branding”. Mr Ng shared how winning the SPBA Brand Award for three consecutive years had helped Rigel examine and refine its brand strategy, and emphasise its commitment to the regional market. He offered pointers for companies keen on differentiating themselves, citing the example of Rigel’s 2008 re-branding exercise to address the needs of modern consumers.