The Edge of Green
LOHAS enthusiasts love to call this century the age of green, but at Rigel, we prefer bringing our clients to the edge of green and letting them feel the vibes of resourceful living and sustainable management every day. Pioneering cutting-edge water- and energy-efficient restroom technology, in order to protect what remains of the precious resources on our only planet, is what continues to drive us.
So in the spirit of UN World Water Day and Global Earth Hour, which fall on 22nd March and 31st March respectively, Rigel is ready to lead the green movement to usher in a trendy new start to metropolitan living in the not-too-distant future.
In this issue of Rigerous, expect to be wowed by our marketing edge and competitive edge as we show how going green and optimising the value of every drop of water will go a long way to reinvigorate the urban landscape.

Brand New Look : Showing our Green and Sleek Edge
Kicking-start this column which will feature our new and exciting branding initiatives, we are proud to introduce our “Green and Sleek” icon, specially designed to commemorate our 21st anniversary and a symbol of how we keep up with the times. Into our 21st year, Rigel is still setting the pace of trends locally and globally.
If green is the new black, as fashionistas put it, then our new icon, which superimposes the word “Sleek” in black, over a green background, seamlessly merges the two trends, like how our products always lend a sleek edge to the restroom. Green as they are, style is never compromised.
Ultimately, we hope our new icon can inspire aspiring trendsetters in the green economy, those who wish to groove to the heartbeat of the bustling metropolis, while continuing to care for Mother Nature.
Our new look just might have what it takes to engender this paradigm shift.

Flashbacks : Set to Make a Splash in Tianjin Eco-City
All enterprising companies wishing to enter the North China market worth 9.5 million dollars can now show their edge with the latest pledge grant provided by International Enterprise (IE) Singapore and administered through Sino-Singapore Tianjin Eco-City Investment and Development (SSTEC). Rigel certainly did!
After sharing our experiences of managing a green business in China at the Tianjin Eco-City Investment Promotion Seminar, which was held on 1st March 2012 at Raffles City Convention Centre, Rigel moved on to seal our intention of making further inroads into the greater North China market during the signing ceremony.
We are confident that, with the support provided by both governments, Rigel will be able to build upon the successes we have achieved with our production plants and showroom in China, make our mark in the eco-cities burgeoning in Tianjin and other parts of this vast country, and truly contribute our expertise as a green restroom specialist.

Flashbacks : Sassy Surprise at Sri Lanka
Although Sri Lanka has been one of Rigel’s strongest overseas markets thus far, with our logo becoming a familiar sight across the urban landscape and particularly in the country’s hospitality industry, it still came as a pleasant surprise when our efforts and market presence were recognised by the Sri Lanka Institute of Architects (SLIA).
The organiser of Architect 2012 Exhibition, which was held from 22nd to 26th February 2012 at Bandaranaike Memorial International Conference Hall, SLIA has been much impressed with Rigel’s green and sleek edge as its President, Mr. Ranjan Nadesapillai, conferred a Certificate of Merit for the Most Innovative and Informative Stall to our Sri Lankan distributor, Belrig Projects & Agencies, at the Members’ Work and Trade Exhibition, an integral component of Architect 2012.
We are trendy not only in our products, but in our presentation as well!

Making Waves Ahead : Rigel’s Malaysia Showroom Casts its Appeal
Having renovated its showroom and given it a new look recently, Rigel’s subsidiary in Malaysia, Rigel Technology (M) Sdn Bhd, is all geared up to cast its sleek appeal locally and overseas.
Not only will it attract discerning, eco-conscious homeowners in Malaysia with its stylish design and full range of products, it also constitutes a lush platform for Rigel to bridge connections with the Middle East. Given the arid conditions typical of these countries, showcasing our water-efficient restroom products will no doubt play up our marketing edge.
So the next time you are in Malaysia, check out our touches of avant-garde design – green in functionality, sleek in aesthetics. Rigel’s Malaysia showroom is housed within our subsidiary’s premises at:
Wisma Rigel, 16&18 Jalan 3/33B, MWE Commercial Park
61/2 Miles, Off Jalan Kepong
52000 Kuala Lumpur, Malaysia
Tel: (603) 6258 6016
Fax: (603) 6258 5498
Email: sales@rigel.com.my