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Just one year after Rigel was conferred the Singapore Prestige Brand Award by leading Chinese press Lianhe Zaobao and the Association of Small and Medium Enterprises (ASME), we secured double victory in 2011 as we were named Established Brand again and further broke new grounds by bagging the SPBA Regional Brands award.
Ushering in another milestone in Rigel’s branding journey, Rigel’s General Manager, Ms June Lim, and Managing Director, Mr. Ng Eng Seng, proudly received the SPBA Established Brands award and Regional Brands award respectively as the accolades were conferred by Singapore’s Deputy Prime Minister, Mr. Tharman Shanmugaratnam, at the star-studded Gala Dinner held on 8 December 2011 at Raffles City Convention Centre.
Achieving this esteemed mark of success for the second consecutive year and being recognised as one of the best homegrown brands out of numerous well-established companies in Singapore is certainly a moment of honour for Rigel. Not only do the awards show that we have come a long way over the past two decades, they are also a firm recognition of our track records in managing, promoting and expanding our green restroom brand in local, regional and international markets.
Most importantly, this prestigious branding accomplishment will serve as a tremendous morale booster for our staff and inspire them to scale greater heights to fulfil Rigel’s vision of becoming an internationally renowned green restroom specialist.